1.An Optometry Website
You need a website that is built for optometry practices. Times are changing, so is the competition; having just a static website with no good image or engaging text is as good as not having a website.
A website is your digital address where people can come and learn about your practice, and a good website runs a long way in gaining people’s trust in your practice. It is not just about having the most wow-looking website.A high-performing optometry website must maintain a few mandatorily, such as fast speed, mobile-friendly, and CTA.
People are busy nowadays, and there are too many. So, having a slow website is just giving up on your practice’s growth, nothing else. You have at most 3 seconds to hold your potential patients; if your website loads slower than that, then it’s bad news for your practice. Also, keep in mind animation and other such things might seem attractive to the eyes, but if it slows down your website, you better get rid of it.
Being mobile-friendly is a must if you want to advertise to a maximum number of patients as most people are switching their smartphone to online activity nowadays. So, ensure your website looks great and loads fast on mobile as well and not just on your desktop.
Easy call to action button is extremely important to increase a website’s conversion rate. So try to put one call to action button, ideally a book appointment button, on every page of your website, so at no point do your potential clients have to waste time looking for it. Also, make the action easy, like a call to book appointments or a form with a minimal form to fill out to book an appointment, etc.
If you are looking for a new optometry website or looking to replace your old website with a new CRO optimized website, contact us or check our website design service.