Did you notice the sponsored ads whenever you search for something on Google or Bing? Those are PPC ads, the most powerful tool to make you become the face of Eye Care in your local area.

Google’s 2 trillion+ yearly search queries show people go to search on the internet for almost everything and trust the results. And that’s what we leverage to make your practice go to local Eye Care. Search PPC ads offer you the best opportunity to advertise your practice and only ask for money when someone clicks on your ads.

And we ensure total domination on the local search by leveraging both Microsoft Ads with Google Ads so your practice show up on the top results when anyone in your area goes online searching for Eye Care or optometry services.

Our Premier Google Partner and Microsoft certified Marketers are ready to make your practice the number one Eye Care in your local area, are you ready?

Localized SEO is a branch of Search Engine Optimization that focuses on ensuring your practice shows up for all the local searches. Earlier, Just search engine optimization was enough, but now the competition is fierce and localized SEO is required to beat your competitor to the top for local eye care searches.

Being on Search Engine local listing and ensuring location-based on-page SEO is essential for Localized SEO. We help you set up Google My Business for the local listing and also increase your site’s SEO score with internal linking and engaging content.

Google loves whom everyone loves, meaning if people spend more time on your website, the better chance you have of showing up on the Google results page. We provide regular engaging blog posts about eye care and your specialty, so your potential patients spend more time engaging with your website.

Getting traffic through SEO is a long process, but it sure makes your PPC do much better. Search Engines love SEO-optimized websites and prefer them over others, even with PPC.

And did you know that Google charges you less if you constantly show up on top results? Yes. So, while SEO is not a substitute for PPC, it is the greatest compliment to your ad campaigns, which can ensure you a greater return on ad spends.

Because Social Media networks are the biggest marketing platforms with the biggest audience access for you to advertise your eye care practice.

Creating a visible presence on Facebook and Instagram ads will increase people’s trust in your practice and give your brand the much needed credibility to attract new patients.

Besides, Facebook and Instagram enable you to hyper targets your potential clients, so you only show ads to your potential clients based on Age, Gender, Interests, Education, Profession, life events and so on.

We use both Facebook and Instagram creatives to effectively target your ideal patients to increase your brand awareness and increase your website traffic. Social Media PPC not only gets you more paid traffic but also helps you get more organic searches by seeding your practice name on top of people’s heads.

Most marketing efforts go in vain because visitors bounce back and do not end up booking. With targeted ads, you show a specific service to a particular audience, and when they do not find the relevant information on your website page, they leave.
Why spend so much money and hard work getting the patients to visit your website if you do not book the appointments? We provide you the landing pages that are consistent with your brand and show your service in a eye catchy way. We also make sure to spot the call to action button, so your patients do not leave the page because of unnecessary distractions.

Retargeting is the practice of showing ads to your previous website visitors. This formula is effective because it helps you target the people who showed their interest in eye care services by visiting your website.

We leverage both Google Display Network & Facebook to retarget your audience to remind them about the benefits of your special services. We analyze visitor’s intent and target the quality audience, not just any website visitor.

While most agencies struggle to get their remarketing ads approved, we have successfully helped eye care practices increase their patient’s bookings with effective retargeting.

Our dedicated management ensures sustainable practice growth and maximum patient appointments while minimizing cost. We don’t just claim; we show you the results in the numbers of new patients and Return on Ads spend.

Marketing is a process, and we constantly keep testing and analyzing data to optimize our strategy, so your growth never slows down. We offer a Google Ads, Microsoft ads Certified expert who will manage and monitor your marketing campaigns dedicatedly to ensure results for every ECBinocular plan.

With ECBinocular, we offer a wholesome marketing plan that improves your website’s authority and increases your brand’s credibility, and thus boosts your patient’s appointments. We manage your marketing campaign with utmost dedication so you can enjoy maximum return On Investment with minimum wastage.