Targeting the right keyword is the foundation of your success in Google PPC ads. Randomly bidding on any keyword with optometry or eye care is just asking for trouble and wasting money.
You need to target keywords that are relevant to your optometry and the services you provide. Some of the examples can be
- eye doctor
- eye doctor near me
- optometrist near me
- cataract surgery
Apart from relevancy, you must also target location-based keywords; for example, if your practice is located at abc location, then you can target keywords like
- eye care at abc
- eye exam at abc
- optometrist near abc
Just targeting the relevant keyword is also not enough; you need to know the keyword’s buying intent and how much the probable cost of the keyword is. You do not want to target “Eye Care Tips” for your paid PPC; these are kinda relevant but have no buying intent keyword you should target with organic SEO.
So, keep in mind the keywords type Google ads offer, such as broad match, modified broad match, phrase match, exact match, wisely, so you get the most of your expenditure.
Another important thing we strongly recommend is to add a negative keyword list in your ads campaign to stop money wastage. Overall, finding the keywords is a time-consuming task, and a lot of research needs to be done before you finalize the keyword lists you want to target. Because remember targeting the right keyword means targeting the right audience that are highly likely to book appointments with your optometry practice.